It was followed by financial news and advice site Moneywise (27.6 million visits, up 334% year-on-year). Visits to the news magazine’s website were up 198% compared to May 2023 to 95.5 million but it was beaten by two specialist newsbrands. Celebrity-focused newsbrand People.com was the fastest-growing news website in the US in May, according to Press Gazette’s latest ranking. Celebrity-focused People.com saw the most year-on-year growth in the top ten, growing visits 37% to 142.1 million. All the top-ten sites by total visits grew year-on-year in July, seven of them by double-digit percentages.
UK newsbrand The Independent (25.7 million, up 44%) also made the top ten for growth, ranking 39th in the top 50. Newsweek was the fastest-growing news site in the US in February while climate news startup The Cooldown entered the list in 42nd position, according to Press Gazette’s latest ranking. The Daily Mail remained the best-ranked British newsbrand in the ranking (rank 11, 113 million visits), just ahead of the BBC (rank 12, 106.9 million).
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- Australian-based Science Alert saw the highest growth month on month, up 60% to 23.4 million visits.
- The BBC was up 27% month on month and 19% year on year to a total of 118.6 million visits in the US in September, making it the eighth biggest site by this metric.
- The biggest month-on-month increase in June was at The Times of Israel, which saw its visits almost double to 23.7 million in the US (up 98%).
- Major news events in the US in September included Hurricane Helene hitting North Carolina, a second failed assassination attempt against Trump, and the first TV debate between him and Kamala Harris.
- Since November 2023 Similarweb has excluded the figures for edition.cnn.com in its report to Press Gazette since they are counted under the main domain.
In the broader top 50 both climate news site The Cooldown (25.4 million, up 123.1% month-on-month) and sports news site Athlon Sports (54.1 million, up 38.7%) saw significant growth compared with November. Among the ten most-visited news sites in the US almost every publisher posted traffic gains in January, with the UK-based BBC in particular (125.8 million visits, up 13%) re-entering the top-ten. The California newspaper, which has seen traffic dip in recent months, recorded 42.3 million visitors last month, up 118% compared with December 2024 according to Similarweb. Climate news site The Cooldown (51.6 million visits, up 52%) was the fastest grower month on month, followed by The Atlantic (30.4 million, up 43%). Celebrity news website People and the BBC were the only sites in the USA top ten to post year-on-year traffic growth. The biggest decline among the top ten were at MSN, down 28% year on year and 8% month on month to 168 million visits.
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Mail Online, known as DailyMail.com in the US, also saw a steep traffic drop in May falling 32% year on year to 86.9 million visits per month in the US. The UK-based Sun was the fastest faller, down 59% year on year to 23 million visits per month, according to Similarweb estimates. The biggest year-on-year increases were at The Arena Group’s Men’s Journal, up 309% compared to June 2024 to 25.1 million visits, and Substack, up 57% to 73.9 million visits.
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