The most notable result of the change appears to be that it has bounced CNN (525 million visits) ahead of The New York Times (385.7 million) to retake the top spot on the traffic ranking. Year-on-year, however, the fastest growth was at sports publisher Athlon Sports, which has been the case among the US top 50 every month since May. Further down the rankings The Daily Beast was the highest debuting publication, entering the top 50 at 39th place after seeing traffic rise 22% month-on-month to 30 million. Mail Online remained steady at ninth place with 122.2 million visits https://www.borskollen.se/nyheter/27/sa-har-kan-du-investera-i-aktier while Google News (120.8 million) jumped three places to tenth despite losing 4% of traffic month-on-month, displacing Newsweek (115.7 million) from the top ten. But in August People.com (162.6 million visits) and Yahoo Finance (162.8 million) were the only top ten sites to continue growing their traffic, by 3% and 2% respectively.
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It was followed by independently run consumer-focused science news site sciencealert.com (24.4 million visits, up 66% month-on-month). Month-on-month, both Newsweek (up 31% compared to February) and The Cool Down were beaten by publishing group Advance Local’s Alabama-focused site al.com (22.6 million visits, up 67% month-on-month). Visits to the climate-specialised newsbrand were up 25% month-on-month and 421% year-on-year (30.4 million visits). The New York Post (up 12%) saw the biggest monthly gain, followed by The New York Times, USA Today, Washington Post (122 million) and CNN, which each saw a 9% month-on-month boost in visits. Month-on-month the picture was more positive for the ten biggest sites, with all but People (down 8%) seeing more visits in March than February. The US Sun was also among the fastest-growing sites month-on-month, up 16% to 46.3 million, sharing joint fifth place with Forbes (108.3 million, also up 16% month-on-month).
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Two-thirds of the top news sites in the US saw traffic shrink month-on-month in August following a bumper July. Despite its robust politics offering, Axios (23.3 million) was the top 50 site with the largest monthly traffic fall, losing 17.4% of its visits compared with September. Fox also lost approximately 1% of its US web visits in October compared with the month before.
Yahoo Finance and People both shuffled up the board one spot to sixth and seventh place respectively, pushing the New York Post (150 million visits, down 7% year-on-year) down to eighth. The New York Times maintained its position in second place, with 361.8 million visits, and Fox News was third on 293 million. After Athlon the fastest-growing site in the US year-on-year was The Daily Dot (up 174.2% year-on-year to 29.2 million), which entered the top 50 for the first time in August.
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NBC News, similarly, grew its traffic 112.5% compared with last year, while USA Today managed growth of 65.5%. The biggest fallers compared with December 2023 among the whole top 50 were UK tabloid The Sun (23 million, down 55%), The Los Angeles Times (19.4 million, down 33.2%) and Huffpost (43.6 million, down 21%). Among the nine websites to lose traffic month-on-month, five saw decreases of 2.1% or lower.
- Press Gazette’s top-50 ranking of US news shows the New York Times hold its lead versus CNN in top spot with 479.3 million visits in the month.
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USA Today (128.8 million, down 19%) was the fastest faller among the group, followed by CNN (345.1 million, down 14%) and BBC News (112.3 million, down 11%). However they are also in spite of an eventful February for US news which included an airplane crash in Washington DC and an Oval Office row between Donald Trump and Ukrainian president Volodymyr Zelenskyy. Since November 2023 Similarweb has excluded the figures for edition.cnn.com in its report to Press Gazette since they are counted under the main domain. The smallest increases were seen at the AP (4%), MSN (3%) and CNN (2%), while the New York Post lost a negligible proportion of traffic. Fox News and Yahoo Finance (155.9 million) were respectively flat and up 3% compared with last year.
Among the ten biggest sites by number of visits, celebrity newsbrand People was the fastest growing year-on-year for a second month (140.2 million visits, up 31%). In September, the news division saw a spike as it increased 54% month on month (the biggest leap compared to August in the whole top 50 ranking) and 5% year on year to 96.6 million. Among the ten biggest news websites by volume of visits, USA Today was the fastest-growing for a third month in a row. Visits to the UK publisher’s site were up 29% month-on-month to 24.3 million, making it the second-fastest growing news site in the US, according to data from digital intelligence platform, Similarweb. Newsweek was once again the fastest-growing news website in the US in June 2023, notching 15% month-on-month growth to 110.2 million visits. All but eight of the 50 most-visited news sites in the US saw traffic growth in March compared to February, with a third seeing at least 10% growth in the longer month.